Company/Brand: Racism SucksFounder(s): Tasha LaRae Conway, Vocalist for the 2x Grammy Award winning music group, Arrested Development.Location: Atlanta, GASpecialty: T-ShirtEstablished: 2014Web: www.yepracismsucks.comSocials: @yepracismsucks Instagram & Twitter Panama: How did you come up with the name and concept for your clothing line? What was the inspiration for this? Tasha LaRae: Well, this is the thing…It didn’t even start…
Category: Business
8 Mistakes To Avoid When Naming Your Business…Maybe 9 Mistakes
When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…
An Open Letter To Startups: YOUR BRAND SUCKS
Please don’t be offended, I know you tried. I know you’ve likely poured everything you’ve got into getting your venture off the ground. You’ve missed birthdays, lost friends, and probably haven’t slept more than five hours in as long as you can remember. No one said that you haven’t worked hard, but are you seeing…
Tips For The Entrepreneur
I have had some pretty interesting experiences over the last 20 years. I was never trained as a salesman and pretty much learned on the job. Nothing motivates you to sell like paying a mortgage. My top 3 realizations: 1. If a customer wants to give you money, take it then and there. 2. If…
The WALMART-ization Of America
Do you purchase the cheapeast products available? Is that the only factor you use to evaluate a particular product? Has everything been commoditized? No probably not, but access to inexpensive smartly designed products can be had at most big box retailers. The combination of market competition and cheap labor rates have effectively produced products that…
The Rebirth Of Bucheimer Leather Goods
Bucheimer (pronounced boo-shimmer) was born in 1884, as the American manufacturer of original designs in leather goods. Bucheimer’s legacy includes leather goods for both personal and commercial use. In the first half of the 20th century, Bucheimer produced small leather goods; including, the first ever chain wallet, also known as the trucker’s wallet. Beginning in…
Last Week Tonight with John Oliver: Fashion
Trendy clothes are cheaper than ever. That sounds great for the people who buy them, but it’s horrible for the people who make them.
Apparl’s Corporate Identity Crisis
Coming from the world of Action Sports and Motorsports apparel to founding a tech startup is a bit of a change and a hell of a challenge. For me, the one thing that will never change is having a great brand identity. Building a brand might sometimes call for rebuilding a brand. After conjuring up…
Nexx Unlimited Motorcycle Apparel Company
Company/Brand: Nexx UnlimitedFounder(s): Dan Tibbs Location: Brooklyn, NYSpecialty: Motorcycle ApparelEstablished: 1999www.nexxunlimited.com Panama: Dan, you and I have known each other for damn near close to 20 years. How did you come up with the idea for Nexx Unlimited? What prompted you to start this brand? Dan: My mother moved to New York from North Carolina…
What’s The Big Idea, Apparl?
Last time I checked, the clothing industry is still a multi-trillion dollar industry, annually. It’s a very important part of global commerce. Hell, clothing is 1/3 of your life’s top three essentials next to food and shelter. Add billions to trillions of dollars more to that equation for Apparl’s inclusion of the jewelry, cosmetics and…