Company/Brand: Racism SucksFounder(s): Tasha LaRae Conway, Vocalist for the 2x Grammy Award winning music group, Arrested Development.Location: Atlanta, GASpecialty: T-ShirtEstablished: 2014Web: www.yepracismsucks.comSocials: @yepracismsucks Instagram & Twitter Panama: How did you come up with the name and concept for your clothing line? What was the inspiration for this? Tasha LaRae: Well, this is the thing…It didn’t even start…
Category: Startup
8 Mistakes To Avoid When Naming Your Business…Maybe 9 Mistakes
When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…
Apparl’s Corporate Identity Crisis
Coming from the world of Action Sports and Motorsports apparel to founding a tech startup is a bit of a change and a hell of a challenge. For me, the one thing that will never change is having a great brand identity. Building a brand might sometimes call for rebuilding a brand. After conjuring up…
What’s The Big Idea, Apparl?
Last time I checked, the clothing industry is still a multi-trillion dollar industry, annually. It’s a very important part of global commerce. Hell, clothing is 1/3 of your life’s top three essentials next to food and shelter. Add billions to trillions of dollars more to that equation for Apparl’s inclusion of the jewelry, cosmetics and…