Coming from the world of Action Sports and Motorsports apparel to founding a tech startup is a bit of a change and a hell of a challenge. For me, the one thing that will never change is having a great brand identity. Building a brand might sometimes call for rebuilding a brand. After conjuring up…
Category: Inside Apparl
What’s The Big Idea, Apparl?
Last time I checked, the clothing industry is still a multi-trillion dollar industry, annually. It’s a very important part of global commerce. Hell, clothing is 1/3 of your life’s top three essentials next to food and shelter. Add billions to trillions of dollars more to that equation for Apparl’s inclusion of the jewelry, cosmetics and…
Welcome To The Showroom
Welcome to the Apparl blog, “The Showroom”. Creating a company blog is easy. Deciding on what the content will be? Not so easy. There have been many types of blogs that have helped us in the past. There are others that are presently helping us on our road to both personal and business success. The…