Company/Brand: Racism SucksFounder(s): Tasha LaRae Conway, Vocalist for the 2x Grammy Award winning music group, Arrested Development.Location: Atlanta, GASpecialty: T-ShirtEstablished: 2014Web: www.yepracismsucks.comSocials: @yepracismsucks Instagram & Twitter Panama: How did you come up with the name and concept for your clothing line? What was the inspiration for this? Tasha LaRae: Well, this is the thing…It didn’t even start…
Tag: branding
8 Mistakes To Avoid When Naming Your Business…Maybe 9 Mistakes
When choosing a name for your new company, keep these tips in mind to help you find one that will work now–and in the future. Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s…
An Open Letter To Startups: YOUR BRAND SUCKS
Please don’t be offended, I know you tried. I know you’ve likely poured everything you’ve got into getting your venture off the ground. You’ve missed birthdays, lost friends, and probably haven’t slept more than five hours in as long as you can remember. No one said that you haven’t worked hard, but are you seeing…
The Rebirth Of Bucheimer Leather Goods
Bucheimer (pronounced boo-shimmer) was born in 1884, as the American manufacturer of original designs in leather goods. Bucheimer’s legacy includes leather goods for both personal and commercial use. In the first half of the 20th century, Bucheimer produced small leather goods; including, the first ever chain wallet, also known as the trucker’s wallet. Beginning in…
Apparl’s Corporate Identity Crisis
Coming from the world of Action Sports and Motorsports apparel to founding a tech startup is a bit of a change and a hell of a challenge. For me, the one thing that will never change is having a great brand identity. Building a brand might sometimes call for rebuilding a brand. After conjuring up…